Success is in Knowing How the Brain Works
The success of Google Arts & Culture is also thanks to its predominantly image-driven platform. The human brain can process images 60 times faster than words. Therefore, you will often find that most successful brands utilize colorful pictures rather than rely solely on words to promote their products and services. Neuroscience research also shows that human brains love stimulation. Neuroscientist Andrew Tate says that when you hear a piece of information, you’ll only remember about 10 percent of it after a few days. However, if you add a picture to that info, recall can go up to 65 percent. It’s something to keep in mind when trying to market a product or service. Draw the customer in with an image and then use that picture to sparks their curiosity. Google Arts & Culture uses visual stimulation to entice people to learn more about the artwork they match with, which eventually can fulfill a level of intellectual stimulation as well.
Ask any marketing strategist, and they’ll tell you that emotional connection is a crucial ingredient to successful marketing. Modeling your next campaign after Google Arts & Culture is a great place to start. Remember to play to your customer’s innate desires, use pictures of human faces whenever appropriate, highlight how your business can benefit your customers, and have a general knowledge of how the human brain processes information.
There are plenty of other ways to connect to potential customer’s emotions. If you would like more ideas on how to apply emotional marketing tactics, contact us. Intelativity is a highly motivated branding agency that specializes in developing individualized creative solutions to achieve protein packed customer loyalty. By applying design thinking and expert art direction, Intelativity creates high-impact visual communication (i.e., websites, print collateral, corporate branding) to build the fan base you deserve.