One of the best but most challenging parts of marketing is the constant evolution of tools and techniques. “Best practices” are constantly changing, and it seems in the digital era, a new platform or tool emerges every day.
One of the other great parts of marketing is that no matter how many new and shiny tools come our way, the basic best practices remain the same. At its core, marketing is still about using creativity and storytelling to share a product, service, or idea, with someone who didn’t know they were missing it.
One of our favorite new tools are NFTs- and we think they’re here to stay.
An NFT, or nonfungible token, is essentially a digital asset that cannot be duplicated. The one-of-a-kind nature makes this a perfect branding tool for companies looking to differentiate and offer something to their customers that they can’t find anywhere else. While this may be a new tool, the principles are the same. Brands are using NFTs to create brand awareness, increase brand engagement, and grow brand revenue.
There’s a few different ways you can use NFTs in your brand marketing:
- Sell digital products. You can create an NFT version of a product that is more accessible to a broader audience.
- Create a GIF. You can design a custom GIF that sets you apart from the competition.
- Promote philanthropy. You can auction off NFTs or give an NFT as a prize to raise awareness for both your brand, and your favorite charity.
- Create demand. By creating an NFT with a limited window for purchasing, you can drive urgency for brand sales.
If you’re curious about using NFTs to grow your brand, schedule a complimentary consultation call. We’d love to help you create and design your first NFT, or help you elevate your NFT game.
One brand that is killing it in the NFT game is Taco Bell. More than 80% of millenials prefer to do business with brands that align with their values. This means it’s more important than ever for brands to not only be clear on their values, but to find creative ways to invite their customers in. Taco Bell created a series of NFT GIFs to support the Live Más scholarship fund. This successful campaign not only sold out, but also drove brand awareness, increased brand loyalty, and increased revenue and sales.