Do you feel as if your employees are dragging their feet around the office lately? Do you notice that they do not seem motivated to excel in their work? Do you think that your employees are excited to walk through the door everyday? Do you notice if they are completing their work ahead of time? The answers to these questions will be very indicative of the culture of your company. Being intentional about your corporate culture can be the difference between employees that will work hard for you and your mission, and employees that are staring at the clock all day. When your employees feel respected, responsible and supported in their work environment, it greatly improves their performance and dedication to your company. Here are five benefits to creating a strong corporate culture:
1) Increased motivation
If you instill faith in your employees, they will feel more motivated at work. Have you ever had someone talk down to you, and then tell you to go do something? If you have, odds are that you didn’t want to try your best on that activity because the person who asked you to do it didn’t motivate you to carry out their request, nor did they give you the confidence that you’d be good at it. Having a positive company culture will make your employees want to please you, and work harder with what they are doing.
2) Happier employees
When employees are inspired by the environment that they are in, they become happier people. It’s just a fact! If your employees feel like they are in a creative, clean, and safe environment, they will feel more inspired to think outside of the box and speak freely, keep their workspace clean and neat, and smile more. When your employees are happy, they will be more likely to make your customers happy, and communicate more often, which will make your job easier and allow you to increase your productivity.
3) Employee engagement
Employees who understand and accept the responsibility of their company’s mission and vision are more engaged in their work. Brands with a strong corporate culture (i.e. Starbucks, Disney, SouthWest Airlines) have employees who work harder for longer, accept their responsibility to maintain corporate standards, and often build lifelong relationships with both employees and customers. If your corporate culture is strong you’ll find yourself begging your employees to take time off.
4) Better reputation
One of the best ways to grow your business is through referrals. What many business owners often overlook is the negative impact that disgruntled employees have on your corporate image. If your employees are unhappy, unmotivated, and uninspired by their work environment there’s a good chance they’re sharing that with everyone who asks them how their day is going, which is terrible for your reputation and can reduce the number of referrals that get converted into business.
5) Clear company mission
With a strong corporate culture, your employees not only understand your mission and vision, they feel a personal responsibility to carry it out. This can create a strong sense of camaraderie among team members and lead to more collaboration, more accountability and ultimately more productivity .
Not sure if you have a strong corporate culture? Contact a brand specialist today for a free 30-min audit.